Established in 2005 and with a proven track record in innovation and delivering advanced technologies, Puralife’s mission is to work toward making the world a better place.
Puralife®’s commitment to scientific research and discovery has affirmed our position as a market-leader in innovation. Furthermore, we have taken on a commitment to nature, as we feel it is important to think about the long-term effects of scientific research. We work with responsible partners who care about the environment and are committed to the principles of biodiversity and sustainable production methods.
Puralife® ensure the quality and efficacy of products, which can often be compromised in a highly competitive marketplace. We are continuously improving our production processes and each step is monitored using performance indicators on a consistent basis. All of our products are 100% traceable from raw material to the finished product and have been sourced exclusively from officially certified suppliers.
World-class scientists utilise state of the art technology to produce products and through the use of the latest global advances and innovations Puralife® provide cutting edge solutions.
Our dedication to research and development has affirmed our position as a market-leader in innovation. We work with some of the world’s leading scientists, nutritionists, biochemist and veterinarians to create products that perform in both human and animal sectors.
Our Ethos
Puralife®’s mission is to work toward making the world a better place.
Innovation, sustainability and traceability is at the heart of everything we do. With more than 15 years’ experience of operating in a highly regulated environment, we understand the importance of quality control and transparency.
We recognise and strive to minimise the impact we have on the world around us, which is why our products are non-toxic, safe to be used in a range of environments and fully certified.
Puralife® is a Woodland Trust Corporate Member, helping create and protect UK woodland. As part of this commitment, Puralife has a tree-planting programme close to our Warwickshire headquarters to assist with our biodiversity goals.
Our Story
Established in 2005 and with a proven track record of innovation and delivering leading advanced technologies, you will find us behind the scenes of many human and animal products around the world. In addition we are involved in a diverse range of market-leading brands for humans and animals for health, performance and safety innovations, such as Animalife.co.uk.
Our dedication to research and development has affirmed our position as a market-leader in innovation and through analysis, scientific research and assessment of novel sources in combination with some of the world’s leading scientists, nutritionists, biochemists and Veterinarians you can count on Puralife® to perform.
Plastic & Us
Some of our product range is sold in plastic containers, which has been a challenge for us as a company. Plastic is actually a very good material for providing long-term protection from the elements, especially with foodstuffs that need to be kept well sealed to keep them fresh while reducing the risk of cross contamination. Our goal is to reduce the amount of virgin plastic and promote a circular economy. This in turn could help towards a better carbon footprint compared to other environmental options such as biodegradable products. Where appropriate, surely it’s better to reuse what we have? Let’s have the conversation… it’s something we should be talking about…
Sadly that’s not as simple as it sounds. Having carried out in-depth research we are yet to find a sustainable and scalable alternative. Many of the options we looked at would not be easily recyclable in the UK and/or suitable for our products.
We are working on this with our suppliers and constantly monitoring the marketplace for better, more scalable and environmentally kinder options.
As soon as we can find a solution that removes plastic and ensures our products reach customers in top condition, we are committed to adopting it.